How Christmas Background Music Helps Retailers Go do more peaceful and light “Christmas Background Music – Instrumentals” or “Christmas Background Piano Music” to keep shoppers in your space longer. If you need shoppers to keep moving, program up-tempo, newer selections. Control the tempo based on store traffic.Year after year, music polls show traditional Christmas background music songs are the most popular. This can help shoppers “ease into” the spirit while your operation avoids early burnout. Consider mixing popular mainstream music with Christmas and holiday music for the early part of the season.Brandi Music curator Shelagh Koets has some tips. Services that specialize in background (in-store) music, such as Brandi Music provided by Easy On Hold, can offer special blends of music to help generate more revenue at the holidays. Creating The Right Christmas Background Music Mix Some retail store employees, for instance, will tell you that the music will drive them crazy. Victoria Williamson, Ph.D., conducts her music research at the University of London and says Christmas background music is well-liked but can reach a peak. At some point, those repetitive tunes lose their appeal.ĭr. He concluded that faster-tempo music moves customers through a shopping experience faster than slower, more peaceful music. Eric Spangenberg, the lead author of a 2003 Washington State University study, reports that certain types of Christmas music work better to get customers to spend. There’s a reason you hear music everywhere you shop! But just any sort of music won’t do.ĭr. Most research on the subject of background music points to the conclusion that music does increase consumer spending by improving mood and attitude. Does Christmas Background Music Make Shoppers Spend More? No matter what type of music you listen to throughout the year, “you may involuntarily turn to mush when you hear ‘White Christmas’ because your brain associates that song with baking cookies in grandma’s kitchen when you were 6,” summarize article authors Bonnie Berkowitz, Chris Alcantara and Shelly Tan. In a fascinating 2019 Washington Post article, neuroscience lecturer Brian Rabinovitz (College of Willaim & Mary) reiterates, “all music can stimulate the brain’s pleasure centers, but holiday music can evoke treasured memories on top of that.” Jill Suttie, Mind & Body Magazine When Memories Come Flooding Back, We Turn To Mush Now researchers are discovering that music may affect oxytocin levels in the body.
Oxytocin is a neuropeptide affiliated with breast-feeding and sexual contact, and is known to play an important role in increasing bonding and trust between people.
Christmas background music professional#
Could that be another reason background music is so helpful in professional settings? Researchers have revealed that music gives the neuropeptide oxytocin a boost, which is known to play an important role in increasing bonding and trust between people. For a business, this fascinating connection between the brain and mood can be significant. Doctor Patrick Alban and author Deane Alban remind us that listening to music stimulates the formation of certain brain chemicals and releases the brain’s “motivation molecule”, dopamine. There’s a growing interest in how music can cause changes in our brain. How Christmas Background Music Affects The Brain But did you know that holiday music has a direct impact on your bottom line, too? The right balance of holiday music and greetings can create a mood for spending, according to many experienced retail experts. That festive Christmas Background Music you play in your store or on your phone hold system is a smart move for customer goodwill.
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